Add Powerful Network Marketing Techniques for Saudi Brands
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Powerful-Network-Marketing-Techniques-for-Saudi-Brands.md
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A few days ago, a company director expressed frustration that his social media marketing was burning through considerable sums of riyals with disappointing return. After reviewing his strategy, I found multiple critical errors that are extremely typical among Saudi businesses.
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Last week, a eatery manager in Riyadh lamented that his establishment wasn't visible in Google results despite being well-reviewed by customers. This is a typical problem I observe with Saudi establishments throughout the Kingdom.
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Recently, a business owner asked me why his blog posts weren't creating any business opportunities. After analyzing his content approach, I found he was making the same blunders I see numerous Saudi businesses commit.
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A few weeks ago, a clothing brand consulted me after spending over 150,000 SAR on social media advertising with minimal returns. After revamping their strategy, we generated a six hundred thirty-one percent increase in ROAS.
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I dedicate at least two hours each week examining our competitors':
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* Online organization and user experience
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* Content strategy and posting schedule
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* Online platforms engagement
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* Customer reviews and assessments
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* Search approach and rankings
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For a travel customer, we identified that direct translation of their foreign queries resulted in exceptionally inefficient investment. After executing a culturally-appropriate search term approach, their cost per acquisition dropped by seventy-three percent.
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When I started my online business three years ago, I was convinced that our special products would sell themselves. I overlooked market research as unnecessary – a choice that almost cost my entire venture.
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For a doctor's office in Jeddah, we improved their local visibility by nearly one hundred percent by confirming their establishment data was perfectly identical in both Arabic and English on all platforms.
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Through comprehensive research for a cuisine platform company, we discovered that advertisements presented between 9-11 PM significantly outperformed those presented during traditional peak hours, generating substantially better sales.
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Powerful techniques included:
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* Emphasizing collective advantages rather than self-improvement
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* Incorporating appropriate faith elements where suitable
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* Adjusting deal phrasing to match Saudi social expectations
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* Producing separate ad variations for various areas within the Kingdom
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Key elements included:
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* Smartphone-prioritized creative styles
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* Click-to-call extensions for call-inclined consumers
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* Software marketing for relevant searches
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* Platform-tailored destination sites
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Important methods included:
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* Consulting Saudi regional experts to identify actual search behavior
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* Analyzing Saudi competition for query approaches
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* Building a dual-language search term structure to engage every possible searchers
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* Applying Saudi Arabic dialect rather than classical terminology
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A few weeks ago, a merchant consulted me after using over 250,000 SAR on ineffective paid search efforts. After restructuring their strategy, we produced a five hundred thirty-seven percent improvement in ROAS.
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Additional timing findings included:
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* Reduced bidding during worship moments with consistent conversion rates
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* Higher interaction on weekends notably after night prayers
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* Periodic changes requiring budget adjustments during religious occasions
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* Academic calendar influences on particular industries
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I recommend classifying competitors as:
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* Primary competitors (offering nearly identical products/services)
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* Peripheral competitors (with partial similarity)
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* Emerging threats (new businesses with innovative potential)
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Last year, I watched as three similar businesses poured resources into growing their presence on a specific social media platform. Their efforts failed spectacularly as the platform turned out to be a mismatch for our sector.
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Start by identifying ALL your competition – not just the well-known ones. During our investigation, we found that our biggest rival wasn't the well-known business we were watching, but a recent company with an innovative model.
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I now utilize several resources that have dramatically enhanced our competitor analysis:
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* Search analysis platforms to analyze other companies' keyword performance
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* Social listening platforms to monitor competitors' digital footprint
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* Site monitoring platforms to track updates to their online presence
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* Newsletter subscription to obtain their [360 marketing experts](https://Shiatube.org/@evanalmeida185?page=about) communications
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I use a simple document to track our rivals' costs modifications weekly. This has already enabled us to:
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* Identify periodic promotion cycles
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* Detect package deal strategies
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* Grasp their value positioning
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