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+A few days ago, a company director expressed frustration that his social media marketing was burning through considerable sums of riyals with disappointing return. After reviewing his strategy, I found multiple critical errors that are extremely typical among Saudi businesses.
+
+Last week, a eatery manager in Riyadh lamented that his establishment wasn't visible in Google results despite being well-reviewed by customers. This is a typical problem I observe with Saudi establishments throughout the Kingdom.
+
+Recently, a business owner asked me why his blog posts weren't creating any business opportunities. After analyzing his content approach, I found he was making the same blunders I see numerous Saudi businesses commit.
+
+A few weeks ago, a clothing brand consulted me after spending over 150,000 SAR on social media advertising with minimal returns. After revamping their strategy, we generated a six hundred thirty-one percent increase in ROAS.
+
+I dedicate at least two hours each week examining our competitors':
+* Online organization and user experience
+* Content strategy and posting schedule
+* Online platforms engagement
+* Customer reviews and assessments
+* Search approach and rankings
+
+For a travel customer, we identified that direct translation of their foreign queries resulted in exceptionally inefficient investment. After executing a culturally-appropriate search term approach, their cost per acquisition dropped by seventy-three percent.
+
+When I started my online business three years ago, I was convinced that our special products would sell themselves. I overlooked market research as unnecessary – a choice that almost cost my entire venture.
+
+For a doctor's office in Jeddah, we improved their local visibility by nearly one hundred percent by confirming their establishment data was perfectly identical in both Arabic and English on all platforms.
+
+Through comprehensive research for a cuisine platform company, we discovered that advertisements presented between 9-11 PM significantly outperformed those presented during traditional peak hours, generating substantially better sales.
+
+Powerful techniques included:
+* Emphasizing collective advantages rather than self-improvement
+* Incorporating appropriate faith elements where suitable
+* Adjusting deal phrasing to match Saudi social expectations
+* Producing separate ad variations for various areas within the Kingdom
+
+Key elements included:
+* Smartphone-prioritized creative styles
+* Click-to-call extensions for call-inclined consumers
+* Software marketing for relevant searches
+* Platform-tailored destination sites
+
+Important methods included:
+* Consulting Saudi regional experts to identify actual search behavior
+* Analyzing Saudi competition for query approaches
+* Building a dual-language search term structure to engage every possible searchers
+* Applying Saudi Arabic dialect rather than classical terminology
+
+A few weeks ago, a merchant consulted me after using over 250,000 SAR on ineffective paid search efforts. After restructuring their strategy, we produced a five hundred thirty-seven percent improvement in ROAS.
+
+Additional timing findings included:
+* Reduced bidding during worship moments with consistent conversion rates
+* Higher interaction on weekends notably after night prayers
+* Periodic changes requiring budget adjustments during religious occasions
+* Academic calendar influences on particular industries
+
+I recommend classifying competitors as:
+* Primary competitors (offering nearly identical products/services)
+* Peripheral competitors (with partial similarity)
+* Emerging threats (new businesses with innovative potential)
+
+Last year, I watched as three similar businesses poured resources into growing their presence on a specific social media platform. Their efforts failed spectacularly as the platform turned out to be a mismatch for our sector.
+
+Start by identifying ALL your competition – not just the well-known ones. During our investigation, we found that our biggest rival wasn't the well-known business we were watching, but a recent company with an innovative model.
+
+I now utilize several resources that have dramatically enhanced our competitor analysis:
+* Search analysis platforms to analyze other companies' keyword performance
+* Social listening platforms to monitor competitors' digital footprint
+* Site monitoring platforms to track updates to their online presence
+* Newsletter subscription to obtain their [360 marketing experts](https://Shiatube.org/@evanalmeida185?page=about) communications
+
+I use a simple document to track our rivals' costs modifications weekly. This has already enabled us to:
+* Identify periodic promotion cycles
+* Detect package deal strategies
+* Grasp their value positioning
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